In the Client’s Best Interests

Following a series on Dorit Baxter’s decision not to include Microdermabrasion among her spa’s skin care treatments, she extends the discussion from the decision-making process to questions of business integrity in a competitive industry.

The Lure of the New

An innovative spa owner, I am always interested to hear about new treatments and it is tempting to include those that are attracting much interest among the public as was Microdermabrasion was a decade ago. Now the treatment is commonplace; then it was considered prestigious to offer it. I had hoped this new procedure with the intriguing techno name would live up to the hype, but it didn’t.

oxygenInstead of a Deficit, an Asset

I have never seen my decision not to offer Microdermabrasion as a deficit for my spa, but as an asset because it exemplifies my commitment to provide my clients only with treatments about whose efficacy I am absolutely convinced, one of which is the Oxygen Facial which effects what the vigorously promoted fails to do.

How to Thrive in a Tough Milieu

I am often asked how I have maintained my modest eponymous day spa, one of the first in the U.S., in the now highly competitive spa industry, especially at my midtown Manhattan locale The answer is simple: my clients all know that they can trust me to run my affordable and friendly spa in their best interests, exemplified by my selection of treatments to offer them. In short, integrity is not only its own reward—it brings rewards.

See you at the Spa,

Dorit & Staff

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Microdermabrasion Part III

In this third and final post of our series on Dorit Baxter’s evaluative process, having determined that Microdermabrasion did not fit her criteria for a viable skin care treatment, Dorit sought an alternative—and did not have to look very far

A skin-care practitioner in midtown Manhattan since 1980 and founder of one of the first day spas in the U.S., Dorit Baxter speaks out about derma health and aesthetics

A skin-care practitioner in midtown Manhattan since 1980 and founder of one of the first day spas in the U.S., Dorit Baxter speaks out about derma health and aesthetics

Seeking an Alternative Treatment

Our day spa was already offering a treatment that accomplishes for the face those health and beauty benefits that Microdermabrasion had in our experiment failed to deliver. I was glad to be able to offer a viable treatment that I was confident would succeed where the other had failed.

Our Oxygen Facial Is the Better Choice

The Oxygen Facial at our spa encompasses an exfoliation process and a vitamin spray, thus peeling the dermis and nourishing the skin. This gentle and highly effective facial has benefits that can be seen on the skin a lot longer can those of Microdermabrasion, which takes more time and costs more money than our Oxygen Facial.

Conveying Information on Our Oxygen Facial

Now, a decade later, if a prospective new client making a phone inquiry asks if our New York Day Spa offers Microdermabrasion, we can say with pride and confidence that we offer a treatment that we feel does the job better and at a lower cost. This is important to myself and my staff because we would never be comfortable offering a treatment that we had not tested and found to meet our rigorous requirements.

In the next post on this blog, Dorit Baxter relates her decision not to include Microdermabrasion among her spa’s skin care services to her overall business success.

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Microdermabrasion Part II

In the second post in a series detailing our spa’s decision process about Microdermabrasion, Dorit relates the results of the trial usage we gave it.

A skin-care practitioner in midtown Manhattan since 1980 and founder of one of the first day spas in the U.S., Dorit Baxter speaks out about derma health and aesthetics

A skin-care practitioner in midtown Manhattan since 1980 and founder of one of the first day spas in the U.S., Dorit Baxter speaks out about derma health and aesthetics

Improvement Was Impressive–Initially

We observed our experimental subject’s skin a few days after the Microdermabrasion treatment and it was bright, clear, and softer; and the very fine lines were definitely diminished. But a week later we saw that the esthetician’s skin had gone back to its pre- Microdermabrasion appearance. That was when I realized that the procedure has two serious flaws that I believed disqualified it as a prospective skin care treatment at Dorit Baxter New York Day Spa.

Flawed Treatment

Microdermabrasion strips off the natural oils of the skin, thus leaving the derma vulnerable to the environment by thinning out the epidermis.
Microdermabrasion is a costly treatment that does not justify the price because it is does not have a long lasting effect.

Only One Possible Decision

It is not easy for a spa owner when she decides not to add to her menu of services a treatment that is becoming increasing popular, but I knew that I could not include in my spa’s skin care options a procedure in which I did not have confidence.

In the next post on this blog, Dorit describes the process by which she found an alternative for Microdermabrasion—and she didn’t have to look very far.

Click here for the spa’s website

Microdermabrasion Part I

How does a responsible spa owner decide whether or not to use a new procedure? Read how Dorit Baxter tested a high-profile treatment—and found it wanting

A skin-care practitioner in midtown Manhattan since 1980 and founder of one of the first day spas in the U.S., Dorit Baxter speaks out about derma health and aesthetics

A skin-care practitioner in midtown Manhattan since 1980 and founder of one of the first day spas in the U.S., Dorit Baxter speaks out about derma health and aesthetics

Quality Control at Dorit Baxter

At my New York Day Spa, we are always interested to hear about new treatments. A trend-setter myself, I have always kept up with the latest in skin-care procedures and products, but before I will provide a procedure or use a product at the spa, I have to be absolutely certain that it is of the highest quality. I have my own system of quality control—I and my staff test new procedures and products before including them in our menu of services.

Microdermabrasion Becomes Popular

Over a decade ago, a new procedure was becoming popular in spas and dermatology practices. This procedure called Microdermabrasion entails the use of an exfoliating material, such as crystal grains or diamond flakes, and a buffing tool to remove the oldest dead skin cells that cling to the epidermis, the skin’s outermost protective surface.

Was the Hype Justified?

We were interested in what we were hearing about this non-invasive procedure that can be performed by a trained esthetician in a spa and wondered if all the hype about this new treatment would prove to be accurate.

An In-House Experiment

We invited a medical supplier to come in with their machine and demonstrate this process One of our in-house estheticians volunteered to have the procedure performed on her face and we all waited to with interest to see the results.

In the next post on this blog—Microdermabrasion Part II—I will describe the results of this experiment with a high-profile new treatment.

 

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Discounted Spa Treatments

Dorit Baxter Day Spa is always about discounted treatments, and these are especially appreciated at budget-conscious times like now

Budgeting Beauty & WellnessFriends having a refreshment after a spa treatment

There are times of the year when New Yorkers, like everyone else, are more budget-conscious than usual, and the weeks leading up to tax filing deadline is one of those times. That’s why the high-quality treatments at bargain prices in a friendly environment that Dorit has been offering since 1980 are particularly welcome in early April.

We’re Famous for Affordable Prices

Our discounts are unusual because they are bargains on what is already a strikingly low price. When our day spa was celebrating twenty years at its present location on Manhattan’s glamorous West 57th Street, Dorit was featured in a New York Times Profile focusing on our affordable prices for a clientele of hard-working middle-class New Yorkers.

Dorit Baxter’s Budget-Pleasing Packages

Our Spa Packages bundle together spa treatments and offer them at a price considerably lower than the sum of the individual services comprising the package. Since our prices for every treatment are already a bargain, our packages are actually discounted bargains.

Seasonal Spa Specials

Dorit Baxter’s Spring Spruce Up meets your basic beauty & grooming requirements for less than 100 dollars, and our Spring Beautifier meets your essential beauty & wellness needs at a significant price reduction.

Tax-Time Tweets on Sweet Deals

Check out our daily tweets announcing sweet deals on treatments for which time slots are available, so you can soothe nerves jangled by tax forms by calling us for a same-day appointment, an impulse buy that’s as smart as it’s sudden.

See you soon at our Day Spa in midtown Manhattan where frugality meets indulgence

Dorit & Staff

Click here for the spa’s website